Bruce Hunt's Subaru, "Car Wash" Nominated for ADG Awards 2012

Bruce Hunt for the "Australian Directors Guild"

Bruce Hunt's phenomenal work for Subaru, "Carwash," has been nominated by the Australian Directors Guild for Best Television Commercial at the ADG 2012 Awards.

The ADG Awards Show will be held on Friday, May 11, 2012 at the Australian Maritime Museum. We wish Bruce the best of luck this Friday, from all of us at Chelsea.

Check out the spot below, if you haven't had the chance. It really is phenomenal work.

New Work from Director Bruce Hunt for TAC, "Motorbike Reconstruction"

Harrowing new work from Director Bruce Hunt for TAC, out of Australia.

Great New Work from Bruce Hunt for Subaru, "Carwash" and for Leggo's "Pasta Love's Leggo's"

Check out great new work from Bruce Hunt out of Australia for Subaru, "Carwash" and Leggo's, "Pasta Loves Leggo's!"

Introducing a New Chelsea Blog Series: “How'd They Do That?”

Today, Chelsea would like to introduce a new feature to our blog, aptly titled “How Did They Do That?” offering a behind-the-scenes look at some of Chelsea’s most visually stunning spots. Does anyone remember Discovery’s “Movie Magic?” Or, for the twenty-first century crowd, think of it as more of a DVD “making of” featurette. You know, the one you fork over an additional $5.00 for the “Special Edition?”

Part 1 of our new Series, "How'd They Do That?" is a look at Bruce Hunt’s phenomenal spot for Hyundai, “Water.”

The spot, done for Disciple / Innocean and produced by Revolver, Sydney, tells the story of the rigorous testing period that Hyundai undergoes before releasing a new model, and the water imagery evokes that lengthy testing process. But “how, exactly, did [Bruce] do it?” Take a look at the spot below – remarkably, it was all shot in camera.

With a reputation throughout the industry as an FX visionary, the agency approached Bruce to discuss a new water nozzle technology they had uncovered via the magic of YouTube. After a quick demo, Bruce could see, as did the agency, that the technology could be adapted to illustrate Hyundai’s “Fluidic Sculpture” design philosophy for the new i45. “They wanted to tell the story with water, completely in-camera, so we did,” Hunt recalls.

For the behind-the-scenes action on this beautiful spot, take a look at their BTS footage below.

They flew in the rigs direct from Canada, where the technology was invented. “We had a long, involved, design period to find the proper imagery that worked, and designed it, squashed, like a piano roll,” Bruce said of the design period. 

“…But, water accelerates, the images stretched from top to bottom… And so, we watched as the computer controlled rig did exactly what it wasn’t supposed to do – images broke up.”

And so, after consulting directly with the inventor of the technology, “it worked beautifully for the rest of the shoot,” Hunt recalls. Bruce and his crew pushed the new water technology to previously untested heights, and the results are simply breathtaking. The spot was shot on the Phantom HD for High Speed, and 35 mm.

“The strangest thing was to do it in camera, now so uncommon, and to have committed to all the imagery and timings beforehand,” Bruce, no stranger to incredible special effects, said of the experience.

Congratulations to Bruce Hunt and Hyundai on a great spot, and thanks for tuning in to our first installment of “How'd They Do That?”

CHELSEA DIRECTOR BRUCE HUNT AND RP& CREATE FORCEFUL ELEGANCE FOR ACURA

Chelsea director Bruce Hunt created four new television spots for Acura’s latest campaign: “Aggression in its Most Elegant Form.” Hunt’s work balances pristine visions of the vehicles with raw demonstrations of speed and power, creating an abstract and beautiful canvas to highlight Acura’s 2012 line-up.

In “German,” Hunt offers a clever play on the typical sports sedan commercial, using the traditional visual cues associated with German luxury cars, then revealing the Acura RDX compact SUV.  In “Meant,” we see an Acura TL sedan being taken through its paces while a list of its most sophisticated features is read in voiceover.  And in “Smart,” Hunt creates a slow burn, having us hear the smart features of the new Acura MDX, then abruptly demonstrating the one feature that can save a life.  “Truck” will be released in the coming weeks.

Hunt’s other recent work includes feature film 2nd Unit director duties, in particular on Guillermo del Toro’s Don’t Be Afraid of the Dark, opening nationwide on August 26th, 2011. 

"Meant"


"German"

We're Thrilled He's Here! Bruce Hunt Joins Chelsea

Chelsea is proud to announce the addition of Bruce Hunt to the Chelsea roster. From the press release:

A master of special effects, both Hunt’s commercial and film work showcase cutting edge visuals used in service of the larger story, effects designed for maximum emotional impact. His client list includes Visa, Toyota, Lexus, Nintendo, Volkswagen, Panasonic, and Hyundai among others, in addition to a highly regarded Tourism Australia project with Baz Luhrman. He has been named Director of the Year four times in Australia for his spot work.

There's also the matter of his film work, which is rather significant. He was a second unit director on The Matrix and Dark City, two films with groundbreaking special effects and visual signatures that have been copied ever since (bullet time anyone?). Hunt's own feature, The Cave, was no slouch either, with some serious special effects and Hunt's signature striking photography. To prove it, see the trailer below. We're glad to have him aboard!