Friday, July 23, 2010

Reminder: Life In A Day Shoots Tomorrow!

Everyone get your cameras ready and your interesting friends in one place, because tomorrow is the shoot day for Kevin Macdonald's "Life In A Day" Youtube project. Make your film tomorrow and you have a week to upload it on to Youtube at The Youtube home page has been having a countdown for the last few days, and email reminders have been flying fast and thick, so it's shaping up to be a serious event! The above video is instructions from the main editor of the project, Joe Walker, with some helpful and inspirational words about making your film. So get ready, get filming, and hopefully we'll see you at Sundance!

Wednesday, July 21, 2010

The Beast Is Gone: Requiem for a Copier

So, it's not the most critical news in the production universe, but it's rocking our world in ChelseaNY. Our long suffering copier has finally been traded in for a better, (much) smaller model. This picture, taken by Lisa herself, shows the copier contemplating the stairs, for its final journey to the recycling center. RIP. All part of the natural process of Production 2.0

What A Pair! Directing Duo Borgato & Berte Join Chelsea

Another superior choice for the Chelsea roster, we are thrilled to announce the signing of Borgato & Berte. A pair of globetrotters, the duo are know for exquisite photography and offbeat moments, which combine to create emotional work of high style. From the release:
Paolo Borgato and Tommaso Bertè met in Milan in 2004, both at the beginning their directing careers, absorbing the lessons of the advertising industry while working on their own projects. They catapulted into the industry spotlight with their PSA for Save The Children. The spot won them the Shots Young Directors Award, and their 2007 spot “Human Machine” won a place in that year’s Saatchi & Saatchi New Directors Showcase.

Thursday, July 8, 2010

Kevin Macdonald + Youtube = Big News!

Logging on to Youtube yesterday, you may have noticed a site takeover by a project called "Life in a Day". The idea is that on July 24th, 2010, everyone around the world is going to upload a video documenting their day and answering the questions, "What do you love?" and "What do you fear?" Then a number of videos will be selected and stitched together into a documentary/time capsule about life on Planet Earth on 7/24/2010, and the resulting film will premiere at Sundance 2011. And which Oscar-winning director is at the helm this unprecedented, crowd-sourced, new media extravaganza? Chelsea's own Kevin Macdonald! Which you probably guessed from both the headline of this post and the video of Kevin discussing the project, but it's always fun to have a dramatic reveal.

Shoot coverage is here and Creativity coverage is here. And there is also the CNN story here and the official Google Blog entry is here. And I'm sure there's more to come! You've already seen Kevin talking about the project, so here's the trailer video:

Friday, July 2, 2010

Another Super Cute Kid, Just Because

Following up on our picture of Orson, here's the photogenic Ruby, daughter of Chelsea director Charles Mehling. Despite looking in the lens in this shot, she is not actually directing, that job was left up to Charles. In this case, a massive 20 day shoot in southeast Asia for Proctor & Gamble in China, the results of which will get posted here in the not too distant future.