Friday, July 22, 2011

CHELSEA DIRECTOR BRUCE HUNT AND RP& CREATE FORCEFUL ELEGANCE FOR ACURA

Chelsea director Bruce Hunt created four new television spots for Acura’s latest campaign: “Aggression in its Most Elegant Form.” Hunt’s work balances pristine visions of the vehicles with raw demonstrations of speed and power, creating an abstract and beautiful canvas to highlight Acura’s 2012 line-up.

In “German,” Hunt offers a clever play on the typical sports sedan commercial, using the traditional visual cues associated with German luxury cars, then revealing the Acura RDX compact SUV.  In “Meant,” we see an Acura TL sedan being taken through its paces while a list of its most sophisticated features is read in voiceover.  And in “Smart,” Hunt creates a slow burn, having us hear the smart features of the new Acura MDX, then abruptly demonstrating the one feature that can save a life.  “Truck” will be released in the coming weeks.

Hunt’s other recent work includes feature film 2nd Unit director duties, in particular on Guillermo del Toro’s Don’t Be Afraid of the Dark, opening nationwide on August 26th, 2011. 






"Meant"


"German"