Thursday, February 3, 2011

Borgato & Berte document the New York Times "Habits"

We posted back in December when directing duo Borgato & Berte were in town shooting for the New York Times, and, as promised, it's time to take a look at the final product. The spot, "Habits," shows off both the digital and analog ways we all take in the Times every day, whether it's on an e-reader during the commute or spread across the breakfast table on a lazy Sunday. The (beautifully shot, we might add) spot is airing now, so check it out above and keep an eye for B&B's future work.