Wednesday, December 22, 2010

Behind the Scenes: Borgato & Berte shoot for The New York Times

It's been a great couple of weeks here at Chelsea in the lead-up to the holidays - we've been lucky enough to have our new directing team Borgato & Berte right here in New York shooting their upcoming spot for The New York Times. Try as we might to be top notch hosts at our NYC office, we couldn't do much about the frigid weather that came to town about the same time B&B did - it never got too far above 25 degrees all week! The shoot was still great, though, and just required a little extra bundling up - see the photo on the left of the duo with Chelsea line producer Jonathan Gribetz (middle). The spot should be hitting the airwaves soon, and we'll post the final cut here on the blog, too!