Friday, February 22, 2013

AgencySpy Notices Kevin Durant's No More Mr. Nice Guy In David Gordon Green's New Nike Spot

AgencySpy reports that NBA Superstar Kevin Durant has been seduced by the villain's role in David Gordon Green's new Nike spot with Wieden + Kennedy. Their coverage waxes poetic on the consequences for the NBA nice guy.
"The Nike campaign has opened the door for Durant to emerge as a hungrier, angrier player on the court and a more intriguing personality off the court. Playing the good guy in the past made him a safe, yet unremarkable bet for endorsers."
Ultimately, the question AgencySpy asks is "What came first? The chicken or the egg?" What do you think? For the full article, head on over to AgencySpy here