Monday, October 10, 2011

Charles Mehling Rocks London with Kate Moss

Chelsea Director Charles Mehling has been busy rocking out in London, where he has just finished shooting a campaign for Rimmel London for JWT. The English cosmetic company is celebrating 10 years with London Supermodel, Kate Moss as their brand ambassador.

On Thursday, September 15th, Rimmel London celebrated at Battersea Power Station, ushering in the launch of Kate’s first cosmetic collection for the brand, entitled “The Kate Moss Lasting Finish Collection.” The party was awash with London celebs, including, but certainly not limited to, Rimmel Spokeswomen, Georgia May Jagger, Solange Knowles, and Alejandra Ramos.

Charles Mehling directed each spot in the campaign with his signature rock and roll panache. The centerpiece of the multiplatform campaign is a new 4 minute film featuring The Vaccines playing their hit single “If You Wanna,” with special guest star Kate Moss herself rocking out on drums and guitar. Very cool. Check out the film below.