Thursday, March 24, 2011

Rick LeMoine's "Toast" spot for MGD 64 named Shoot Top Spot of the Week

Rick LeMoine's hilarious new spot "Toast" for MGD 64 and Saatchi & Saatchi was just named Shoot's Top Spot of the Week. Take a look at the full spot above, and see below for Shoot's summary of the spot:

The best man at a wedding taps lightly on his glass to get everyone's attention as he prepares to make a toast to the happy couple. But no one is listening, leading the guy seated next to him to lend a helping hand.Turns out the best man was clanking on a glass containing a feeble 64 calories of wine. Who's going to listen to that? His new found buddy taps silverware lightly on his bottle of Miller Genuine Draft 64, which is more than enough to bring the crowd to silence, now waiting for the best man's toast. Alas, the toast is as feeble as his wine.
Cheers to Rick and the whole "Toast" team for the write-up.