Monday, February 14, 2011

D.A.R.Y.L. direct Katy Perry's Project for T-Mobile

Some exciting news from across the pond: Pulse@chelsea directors D.A.R.Y.L. were recently commissioned by Saatchi & Saatchi London's Life's For Sharing T-Mobile campaign to direct documentary footage of the incredible process behind Katy Perry's Project and the video shoot for the singer's "Firework" video.

For the project, Katy invited young people from all over the world with the potential to become "fireworks" in their own right to share their spark via the web for a chance to be in the Firework video, culminating in a truly inspirational 4 day video shoot in Budapest. See the above video for D.A.R.Y.L.'s 3-minute documentary of the whole process, which has since been a key part of both brand and product ads.