Thursday, July 8, 2010

Kevin Macdonald + Youtube = Big News!

Logging on to Youtube yesterday, you may have noticed a site takeover by a project called "Life in a Day". The idea is that on July 24th, 2010, everyone around the world is going to upload a video documenting their day and answering the questions, "What do you love?" and "What do you fear?" Then a number of videos will be selected and stitched together into a documentary/time capsule about life on Planet Earth on 7/24/2010, and the resulting film will premiere at Sundance 2011. And which Oscar-winning director is at the helm this unprecedented, crowd-sourced, new media extravaganza? Chelsea's own Kevin Macdonald! Which you probably guessed from both the headline of this post and the video of Kevin discussing the project, but it's always fun to have a dramatic reveal.

Shoot coverage is here and Creativity coverage is here. And there is also the CNN story here and the official Google Blog entry is here. And I'm sure there's more to come! You've already seen Kevin talking about the project, so here's the trailer video: