Friday, February 19, 2010

Lauren Greenfield on Special Assignment For New York Magazine's Spring Fashion Issue

Lauren Greenfield just completed a major multiplatform fashion project for New York magazine. Greenfield shot more than 50 runway shows in Paris, Milan, and New York, resulting in a twenty-four page spread in the Spring Fashion Issue, as well as a short film that debuted on the magazine's website. Greenfield's focus was deconstructing the traditional "look" of fashion week photography and addressing the multifaceted creative processes that come together to create high fashion. The shoot has been commented on and reblogged all across the internet, but the main page of it is here, a really good interview with Greenfield about the project is here, and included in this post is her video montage and selected tear sheets from the magazine. Congrats to Lauren and everyone who made this major project possible!