New York, NY, September 20, 2012 - Chelsea has signed Craig Cutler for exclusive commercial representation. Cutler, a renowned photographer turned director, is known for his conceptual photography, and unwavering commitment to his creative process. He recently completed one of the most disciplined, and impressive projects of his life, entitled CC52. It is a multimedia exhibition in which he created a new piece of photography, film, or mixed media, once a week without exceptions, for 52 weeks.
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| Craig Cutler |
Since the beginning of Craig Cutler's career, when he opened his Soho, New York studio, he has been deeply committed to collaborating with clients to transform ideas into images, and those images into stories. When a client presents Craig with an idea that ignites his imagination, he immediately begins sketching, and it is these initial ruminations on an idea that give rise to the final image, whether static or set in motion, that is ultimately delivered to his clients.
Michael Paterson, Creative Director at Ogilvy & Mather has said that Cutler's "...work pushes the boundaries of commercial photography into the art world." It is this quality that has attracted Chelsea to Craig Cutler. Lisa Mehling, partner and Executive Producer has said, "He has an amazing design aesthetic, and we love the way he's been able to translate that into his directing work. Craig inhabits a rare creative niche in both stills and motion work."
Craig Cutler is represented for photography by Stockland Martel. Cutler's clients range from luxury brands such as Mercedes-Benz and Bombay Gin, to universal brands such as Chase, IBM and Starbucks. His editorial work has been seen within the pages of everything from Bloomberg Businessweek to Bon Appétit, Real Simple and Martha Stewart and his work is held in private collections and has been exhibited at the Carnegie Museum of Pittsburgh. He has earned accolades from PDN, the British One Club, the New York Addy Awards, and others.
Chelsea is committed to creating rich content that is in step with the rapidly evolving demands of today’s top agencies and clients. The company roster is composed of Oscar winners Alex Gibney and Kevin Macdonald, indie standouts David Gordon Green and Christopher Quinn, renowned director/photographer Lauren Greenfield, consummate music and fashion director Charles Mehling, industry all-stars Rick LeMoine, Neil Abramson, Robb Bindler, Bruce Hunt, Nicholas Barker and Gregor Nicholas, KesselsKramer agency founder Johan Kramer, and standout English imports, Colin O’Toole and Jack Cole. Additionally, Chelsea’s strategic alliance with celebrated photography agency Stockland Martel brings the best photographers in print to commercial advertising, and as such, Nadav Kander and Liz Von Hoene complete our accomplished roster.
Chelsea is represented on the East Coast by Denise Blate Roederer, in the Midwest by partners Janice Wagdy and Jim Robison of Janice + Jim Reps, and on the West Coast by Ezra Burke and Kerry Ko of Content Chemics.
