Lauren Greenfield examines "Beauty Culture"

Lauren Greenfield's Girl Culture

More great news for Chelsea director Lauren Greenfield, who earlier this month was honored by the Art Directors Club and the Webby's: her photography and a short documentary film are being shown in the new "Beauty Culture" exhibit which opened this weekend at the Annenberg Space for Photography in Los Angeles.

In addition to snapshots from some of Lauren's most well-known projects including Girl Culture, she was commissioned to shoot a 30-minute documentary for the exhibition that the New York Times called "one of the show's highlights." The film plays every hour at the exhibit and includes footage that ranges from toddler beauty pageants to female body builders, interviews with photographers featured in the show as well as a Harvard Medical School professor, as well as models, actresses including Jamie Lee Curtis.

"The whole point of [the exhibit] from my approach is deconstructing the world we live in and understanding what's behind these pictures in the magazines — understanding what we're seeing," Lauren told the LA Times. "We are so influenced by these things and most of the time we don't question them. It's [as common] as the air we breathe."

We couldn't be more excited for Lauren, who was honored at the opening gala on Friday. The exhibit opened to the public on Saturday and will run through November 27. For those of you who will be in L.A. soon, we hope you get the chance to stop by, and if not you can check out Lauren's reel over at the Chelsea website.

On set with Charles Mehling and Olay

Last week was a fun one here in the NYC Chelsea offices, with Charles Mehling in town from Paris shooting his third Olay spot for Saatchi & Saatchi NY. Courtesy of EP Pat McGoldrick, here's a behind-the-scenes shot from Friday's shoot, featuring Charles (center) first AC Pete Morello (right), and model and Olay spokeswoman Emily Caillon (background). Thanks to Emily and the Saatchi team for a fantastic shoot, and stay tuned for the final product.

Watch: Johan Kramer's Bye Bye Super 8 in full

As we mentioned before, Johan Kramer's touching short film Bye Bye Super 8 - a tribute to the Super 8 film he grew up using - premiered at the Tribeca Film Festival last week. You can now watch the full short online - take a look above, and enjoy.

Lauren Greenfield honored by Art Directors Club and the Webby's

Lauren Greenfield's stunning film and fashion photography for New York Magazine has received honors from both the Art Director's Club and the Webby's.

Last year Lauren was invited to be New York Magazine's featured photographer for the Spring Fashion Issue, and shot during fashion week in New York, Paris, and Milan. The resulting portfolio, a mix of gripping behind-the-scenes and runway shots, was used for both an 11-page featured spread in the magazine and a short film for the website. The photos are now set to receive a Gold Cube for Magazine Editorial photography at the upcoming Art Directors Club awards in New York, and the film will be an Official Honoree at this year's Webby's.

Needless to say we're all very excited for Lauren and "Fashion Show" - check out the film above and see more of her work at the Chelsea website.

Watch: trailer for Johan Kramer's Bye Bye Super 8

We posted a couple of days ago about all the Chelsea action at this year's Tribeca Film Festival, and with three screening times still left for Johan Kramer's lovely short Bye Bye Super 8, wanted to give you a peek at the trailer.

Check out the clip above, and click through to the Tribeca website to pick up tickets for a screening.

Trio of Chelsea directors come to Tribeca Film Festival

Everyone over here at Chelsea is proud to announce that the 2011 Tribeca Film Festival, kicking off this week, features exciting contributions from three of our directors, Alex Gibney, Johan Kramer, and David Gordon Green.

Academy Award winner Alex Gibney (Taxi to the Dark Side) will be screening his new documentary Catching Hell, which follows the infamous foul ball that sealed the Chicago Cubs’ loss in the 2003 National League Championship Series with Alex’s signature incisiveness and eye for complex human emotion. Audiences will have the opportunity to discuss in person with Alex after the April 24 screening, when he’ll be sticking around for a post-screening conversation as part of the Tribeca Talks series. In 2010, Alex scored a hat trick at Tribeca, which featured three of his projects from that year: feature film My Trip to Al Qaeda, "Sumo," a section of the blockbuster ensemble documentary Freakonomics, and ‘the hottest ticket of the festival,' Client 9: The Rise and Fall of Eliot Spitzer.

In this year’s Narrative Shorts competition, Johan Kramer is screening his latest project, and it’s one that’s close to his heart: Bye Bye Super 8 is a sensitive tribute to the film that has the most beautiful colors in the world, and the medium in which Kramer first honed his filmmaking skills.

On the heels of his latest film premiere with Your Highness, David Gordon Green comes to Tribeca as a member of the jury deciding on awards for the Narrative Feature competition, and as a panelist for the Tribeca Online Film Festival, where he’ll be participating in an online Q&A from April 20^th through May 1.

Click through to the Tribeca site to pick up tickets, find out more about the films, or submit a question for David.

Bottoms up at BBDO

Denise Blate Roederer, Theresa Loguercio, and Pietra Impastato

Too bad this doesn't happen every time we hold a screening - last week we visited BBDO to screen some new work from Chelsea and Lair directors, and after things wrapped up we were met with an unexpected round of tequila shots, compliments of Joe, the BBDO bartender. Pictured above are Chelsea's Denise Blate Roederer and Pietra Impastato, along with Lair head of production Theresa Loguercio (middle)  - Partner/EP Lisa Mehling was behind the camera on this one. Cheers to a very good screening.

Rick LeMoine's second MGD 64 spot "Hands" now airing

On the heels of "Toast" being named a SHOOT "Top Spot of the Week," Rick LeMoine's second spot for MGD 64 is now making the rounds and it's just as hilarious as the first. Check out the above clip for "Hands," airing now.

David Gordon Green and longtime collaborator Danny McBride profiled in The New York Times

Everyone has been talking about David Gordon Green's new comedy Your Highness, and with the movie opening nationally this week, The New York Times has profiled David along with friend and co-conspirator Danny McBride, who also stars in the film alongside James Franco, Natalie Portman, and Zooey Deschanel. As it turns out, David and Danny actually came up with an early idea for the movie years ago - take a look at this excerpt from the article:

In the 15 or so years it took them to get from Winston-Salem to Hollywood, Danny McBride and David Gordon Green found ways to pass the time. Since meeting as undergraduates at the North Carolina School of the Arts, Mr. McBride, who plays the mullet-haired, showboating pitcher Kenny Powers on HBO’s “Eastbound & Down,” and Mr. Green, the director whose films include the stoner comedy “Pineapple Express,” have established a tradition of brainstorming preposterous titles for hypothetical film and television projects, then inventing premises to fit those titles.

Recalling a bygone example, Mr. McBride said, “It’s called ‘The Face of Danger,’ so Steve Danger is a plastic surgeon, and he solves crimes by changing his face with plastic surgery.”

It was during one such alcohol-fueled session, while they worked on Mr. Green’s 2003 feature “All the Real Girls,” that a similarly ridiculous reverie came to them.

“It was going to be called ‘Your Highness,’” Mr. Green said. “And the poster was going to be Danny in a chain-mail leotard, with a joint in one hand and a sword in the other. And it was going to say, ‘Put this in your pipe and smoke it.’”

Read the rest of the hilarious profile over at the Times, and check out the trailer for Your Highness below, hitting theaters tomorrow:

Colin O'Toole directs superstar DJ Tiesto and Mark Knight's new video "Beautiful World"

Just in time for the weekend, we have an amazing new music video from Pulse@chelsea's Colin O'Toole, who has previously directed for artists including Ian Brown and Deadmau5. The project is for the infectious new dance single "Beautiful World" - listed as one of MTV UK's top playlist tracks - by DJ Tiesto and Mark Knight.  


Alongside the high-energy, uplifting music, O'Toole puts footage of the DAZL Diamond Peewee Boys, the world's first all male cheerleading squad hailing from south Leeds, England, and recently featured in the 'Wonderland' series on the BBC. The combination is unexpected and captivating, if we do say so ourselves - check out the clip above, and enjoy.

Rick LeMoine's "Toast" spot for MGD 64 named Shoot Top Spot of the Week

Rick LeMoine's hilarious new spot "Toast" for MGD 64 and Saatchi & Saatchi was just named Shoot's Top Spot of the Week. Take a look at the full spot above, and see below for Shoot's summary of the spot:

The best man at a wedding taps lightly on his glass to get everyone's attention as he prepares to make a toast to the happy couple. But no one is listening, leading the guy seated next to him to lend a helping hand.Turns out the best man was clanking on a glass containing a feeble 64 calories of wine. Who's going to listen to that? His new found buddy taps silverware lightly on his bottle of Miller Genuine Draft 64, which is more than enough to bring the crowd to silence, now waiting for the best man's toast. Alas, the toast is as feeble as his wine.

Cheers to Rick and the whole "Toast" team for the write-up.

Robb Bindler on set with longtime collaborator Maryse Alberti

Chelsea director (and native Texan) Robb Bindler set up shop in his hometown of Dallas last week, starting in on a six-day shoot for Choice Hotels and Doner. Robb -- pictured above on set with renowned DP Maryse Alberti -- is keeping the production close to home, using a Dallas-based cast and crew and showcasing locations throughout the city. Stay tuned for the final product.

Jack Cole brings back the Stride ram

We're excited to announce that Pulse@chelsea director Jack Cole has teamed up with Stride and JWT NY for a second time, this time for "Library," featuring the infamous (and hilarious) Stride ram - check out the spot above.

Watch: thirtytwo's video for Wanda Jackson and Jack White's debut single

"First Lady of Rockabilly" Wanda Jackson has just released the rollicking new video for Thunder on the Mountain, directed by none other than Pulse@chelsea's thirtytwo. Shot in a Nashville record pressing plant, the video marks the debut single from Wanda's Jack White-produced new album The Party Ain't Over, and over here at Chelsea we can't get enough of it -- check out the full clip above.

D.A.R.Y.L. direct Katy Perry's Project for T-Mobile

Some exciting news from across the pond: Pulse@chelsea directors D.A.R.Y.L. were recently commissioned by Saatchi & Saatchi London's Life's For Sharing T-Mobile campaign to direct documentary footage of the incredible process behind Katy Perry's Project and the video shoot for the singer's "Firework" video.

For the project, Katy invited young people from all over the world with the potential to become "fireworks" in their own right to share their spark via the web for a chance to be in the Firework video, culminating in a truly inspirational 4 day video shoot in Budapest. See the above video for D.A.R.Y.L.'s 3-minute documentary of the whole process, which has since been a key part of both brand and product ads.