Rick LeMoine's second MGD 64 spot "Hands" now airing

On the heels of "Toast" being named a SHOOT "Top Spot of the Week," Rick LeMoine's second spot for MGD 64 is now making the rounds and it's just as hilarious as the first. Check out the above clip for "Hands," airing now.

Rick LeMoine's "Toast" spot for MGD 64 named Shoot Top Spot of the Week

Rick LeMoine's hilarious new spot "Toast" for MGD 64 and Saatchi & Saatchi was just named Shoot's Top Spot of the Week. Take a look at the full spot above, and see below for Shoot's summary of the spot:

The best man at a wedding taps lightly on his glass to get everyone's attention as he prepares to make a toast to the happy couple. But no one is listening, leading the guy seated next to him to lend a helping hand.Turns out the best man was clanking on a glass containing a feeble 64 calories of wine. Who's going to listen to that? His new found buddy taps silverware lightly on his bottle of Miller Genuine Draft 64, which is more than enough to bring the crowd to silence, now waiting for the best man's toast. Alas, the toast is as feeble as his wine.

Cheers to Rick and the whole "Toast" team for the write-up.

Getting in the holiday spirit with Rick LeMoine and Acura

Over here at Chelsea, we've been in the full swing of the holiday season since, oh, the week before Thanksgiving. And we're not alone! Our very own Rick LeMoine recently shot several holiday spots for Acura, and we can't get enough of them. Below, check out "Elf":

Rick LeMoine - Acura - Elf from Chelsea Pictures on Vimeo.

He's A Red Sox Fan, Despite The Photos

Down in Tampa to shoot a not-yet-released but extremely delicious product, director Rick LeMoine had a birthday! And yes, hard to believe, but he is older than Justin Beiber, but just as much a teen sensation. Helping him celebrate were Joe Girardi, Mariano Rivera, and Chelsea superstar Allison Amon. Also, the Yankee cake is ironic, we swear.

The Rick LeMoine Experience: Now at Chelsea

It's official, Rick LeMoine is the newest member of the Chelsea roster.  An industry veteran, LeMoine started as a copywriter and founding partner at Cliff Freeman, and began directing in '96 as one half of the duo LeMoine/Miller.  After a very successful run, LeMoine went solo in 2003 and has racked up major work for clients including Heineken, Fed Ex, Toyota, IKEA, Pepsi, Intel, Mastercard, Xbox, and McDonald's.

And on joining Chelsea, LeMoine very kindly wrote:

Lisa and Allison are genuinely interested in producing smart, thought-provoking work. And despite all this, they still manage to be decent, caring, funny humans. I’m really excited about joining forces with them.

Check out the Shoot coverage here and the Creativity coverage here.

Welcome to Chelsea POV

Welcome to the Chelsea blog, an ongoing collection of everything that doesn't fit on the rest of the site. Upcoming director's features, television projects, music videos, news, interesting links, and, most inciminating, pictures of staff parties. Stay tuned!